Sunday 15 January 2012

Conversion- The Most Important Factor when It comes to Custom Web Design

As a leading San Francisco SEO Company, we are often asked what the most important factor is when it comes to web designing. For many other companies, they would say that the most important thing when it comes to web designing is that it should be SEO friendly for you to be able to get as much traffic to your website. Although that is true, we at SearchReady believe that it is not the most important factor when it comes to web designing.

For us, the most important factor would be conversion. In reality, traffic is of no use to you if they are not turned into potential clients or customers. This is because they will remain as site visitors without buying or availing your services. This will not help you especially if your goal is to boost your sales through online campaigns. So when you hire some professionals to do website optimization services, it is always best to a San Francisco SEO professional who would give you an overview on how they can convert these traffics to sales.

One way to do this is to have a custom web design that will help you highlight the product or services that you are offering. A template web design is a fast solution to have a website but that will never be the solution if you want a website that is effective in terms of tapping to the online market. Once you have a website customized, every single detail that will be placed in your website will be built from scratch according to what you need and according to what your market needs to make that spark of curiosity into a sale.

Aside from conversion, another important factor when it comes to San Francisco web design is the user friendliness of the site. Not everybody in the online world is very tech savvy. If your site is not user friendly, you might end up losing potential clients just because they are not able to navigate successfully on your site.

A good San Francisco website design should also take the search engines in mind. So aside from the website being user friendly, it should also be search engine friendly. After all, at the end of the day, you will get more chances of converting traffic into sales if you have a good amount of traffic to start with. Luckily we at SearchReady will be able to help you with that. Just visit www.searchready.com if you want to start having higher conversion rates.

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